Toxic fat and grabbable guts
The Life! program is a proud supporter of LiveLighter: a new public education campaign that aims to encourage Victorians to eat well, be physically active and maintain a healthy weight. Delivered by the Cancer Council Victoria and the Heart Foundation the campaign alerts people to the dangers of toxic fat and features some confronting advertisements.
The campaign will run from August 2014 - June 2015, featuring on commercial television, newspapers, radio, outdoor, cinema and online across the state.
LiveLighter also provides information, resources and tools to support and encourage people in making and maintaining positive lifestyle changes. The website provides a meal and activity planner developed by nutritionists. Find out more at livelighter.com.au