You think this is scary?
National Diabetes Week ran from the 13-19 July 2014. This year, Diabetes Australia launched the 'You think this is scary?' campaign. Most people don't think diabetes is serious or that they are at risk. Yet the reality is that 2 million Australians are at high risk. This campaign used frightening images to highlight the seriousness and prevalence of type 2 diabetes.
See the memorable campaign community service announcement here: