Take the H30 Challenge – switch sugary drinks to water this New Year!

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Take the H30 Challenge – switch sugary drinks to water this New Year!


The Life! program is supporting VicHealth’s H30 Challenge.The H30 Challenge asks people to make a 30-day pledge to replace sugary drinks with water. The aim of the challenge is to help establish healthier habits, with water becoming the main choice of beverage in the long-term. Sugary drinks include sugar-sweetened soft drinks, energy drinks, fruit drinks, sports drinks, ready-to-drink iced tea, flavoured water and cordial.


A recent survey of more than 500 Victorians aged between 25 and 34 reveals that one in four people drink sugary drinks at least five days a week, while a further two in five consume sugary drinks between one and four times per week. While VicHealth encourages all Victorians to drink more water and less sugary drinks, the H30 Challenge has a particular focus this age group, who are some of the highest consumers of sugary drinks.


By making a switch from sugary drinks to water in the long term, Victorians can:

  • Help maintain a healthy weight
  • Reduce their risk of tooth decay
  • Reduce waste (by using a reusable bottle)
  • Save around $1,460 over a year if they switch to tap water instead of a daily purchased beverage (based on the estimated price of a $4 per 600ml soft drink bought daily).

The campaign is part of an integrated water initiative with the goal of ‘More Victorians choosing water instead of drinks with added sugar’.  This initiative aligns with the VicHealth Action Agenda for Health Promotion strategic imperative to promote healthy eating, and its three year priority to see more people choosing water and healthy food options.


How to participate in the H30 Challenge

  1. Sign up at
  2. Choose a start date that is convenient for you
  3. Switch sugary drinks to water for 30 days and reap the rewards
  4. You’ll receive regular emails to keep you motivated along the way!


For more information or to sign up visit:


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Guest 02.08.2021